Marketing14th EditionRoger A. Kerin, Steven W. Hartley Publisher: McGraw-Hill EducationISBN: 9781259924040
Marketing
Browse All Chapters of This Textbook
Chapter 1 - Creating Customer Relationships And Value Through MarketingChapter 1.1 - Marketing: Delivering Value To CustomersChapter 1.2 - How Marketing Discovers And Satisfies ConsumersChapter 1.3 - Satisfying Consumer NeedsChapter 1.4 - The Marketing Program: How Customer Relationship Are BuiltChapter 1.5 - How Marketing Became So ImportantChapter 2 - Developing Successful Organizational And Marketing StrategiesChapter 2.1 - Today's OrganizationsChapter 2.2 - Strategy In Visionary OrganizationsChapter 2.3 - Tracking Strategic Performance With Marketing Analytics
Chapter 2.4 - Setting Strategic DirectionsChapter 2.5 - The Strategic Marketing ProcessChapter 2.6 - The Implementation Phase Of The Strategic Management ProcessChapter 2.7 - The Evaluation Phase Of The Strategic Marketing ProcessChapter 3 - Scanning The Marketing EnvironmentChapter 3.1 - Environmental ScanningChapter 3.2 - Social ForcesChapter 3.3 - Economic ForcesChapter 3.4 - Technological ForcesChapter 3.5 - Competitive ForcesChapter 3.6 - Regulatory ForcesChapter 4 - Ethical And Social Responsibility For Sustainable MarketingChapter 4.1 - Nature And Significance Of Marketing EthicsChapter 4.2 - Four Factors Affect Ethical Marketing BehaviorChapter 4.3 - Understanding Social Responsibility And Sustainable MarketingChapter 4.4 - Turning The Table: Consumer Ethics And Social ResponsibilityChapter 5 - Understanding Consumer BehaviorChapter 5.1 - Consumer Purchase Decision Process And ExperienceChapter 5.2 - Consumer Involvement Affects Problem SolvingChapter 5.3 - Psychological Iinfluences On Consumer BehaviorChapter 5.4 - Socialcultural Influences On Consumer BehaviorChapter 6 - Understanding Organizatios As CustomersChapter 6.1 - Business-to-Businesss Marketing And Organizational BuyersChapter 6.2 - Characteristics Of Organizational BuyingChapter 6.3 - The Buying Center: A Cross-Functional GroupChapter 6.4 - Online Buying In Business-to Business MarketingChapter 7 - Understanding And Reaching Global Consumers And MarketsChapter 7.1 - Dynamics Of The World TradeChapter 7.2 - Marketing In A Dynamic Global EconomyChapter 7.3 - A Global Environmental ScanChapter 7.4 - Comparing Global Market-Entry StrategiesChapter 7.5 - Crafting A Worldwide Marketing ProgramChapter 8 - Marketing Research:From Customer Insights To ActionsChapter 8.1 - The Role Of Marketing ResearchChapter 8.2 - Five-Step Marketing Research ApproachChapter 8.3 - Collect Relevant InformationChapter 8.4 - Primary Data:Watching PeopleChapter 8.5 - Big Data, Data Analytics, And Artificial IntelligenceChapter 8.6 - Sales Forecasting TechniquesChapter 9 - Market Segmentation, Targeting, And PositioningChapter 9.1 - Why Segment Markets?Chapter 9.2 - Steps In Segmenting And Targeting MarketsChapter 9.3 - Ways To Segment Consumer MarketsChapter 9.4 - Develop A Market-Product Grid And Estimate The Size Of MarketsChapter 9.5 - Positioning The ProductChapter 10 - Developing New Products And ServicesChapter 10.1 - What Are Products And ServicesChapter 10.2 - Classifying ProductsChapter 10.3 - New Products And Why They Succeed Or FailChapter 10.4 - Why Products And Services Succeed Or FailChapter 10.5 - The New-Product Development ProcessChapter 11 - Managing Successful Products, Services, And BrandsChapter 11.1 - Charting The Product Life CycleChapter 11.2 - Managing The Product Life CycleChapter 11.3 - Branding And Brand ManagementChapter 11.4 - Packaging And Labelin ProductsChapter 12 - Services MarketingChapter 12.1 - The Four I's Of ServicesChapter 12.2 - The Service ContinuumChapter 12.3 - How Consumers Purchase ServicesChapter 12.4 - Customer Contact And Relationship MarketingChapter 12.5 - Managing The Marketing ServicesChapter 12.6 - PeopleChapter 13 - Building The Price FoundationChapter 13.1 - Nature And Importance Of PriceChapter 13.2 - Identifying Price ObjectivesChapter 13.3 - Estimate Demand And RevenueChapter 13.4 - Price Elasticity Of DemandChapter 13.5 - Determine Cost, Volume, And Profit RelationshipsChapter 14 - Arriving At The Final PriceChapter 14.1 - Select An Approximate Price LevelChapter 14.2 - Set The List Or Quored PriceChapter 14.3 - Make Special Adjustments To The List Or Quoted PriceChapter 14.4 - Legal And Regulatory Aspects Of PricingChapter 15 - Managing Marketing Channels And Supply ChainsChapter 15.1 - Nature And Importance Of Marketing ChannelChapter 15.2 - Marketing Channel Structure And OrganizationChapter 15.3 - Marketing Channel Choice And ManagementChapter 15.4 - Logistics And Supply Chain ManagementChapter 16 - Retailing And WholesalingChapter 16.1 - The Vaue Of RetailingChapter 16.2 - Classifying Retail OutletsChapter 16.3 - Nonstore RetailingChapter 16.4 - Positioning A Retail StoreChapter 16.5 - The Changing Nature Of RetailingChapter 16.6 - WholesalingChapter 17 - Integrated Marketing Communication And Direct MarketingChapter 17.1 - The Communication ProcessChapter 17.2 - The Promotional ElementsChapter 17.3 - Integrated Marketing Communications Developing The Marketing MixChapter 17.4 - Developing An Integrated Marketing Communication ProgramChapter 17.5 - Direct MarketingChapter 18 - Advertising, Sales Promotions,and Public RelationsChapter 18.1 - Types Of AdvertismentsChapter 18.2 - Developing The Advertising ProgramChapter 18.3 - Different Media AlternativesChapter 18.4 - Sales PromotionChapter 18.5 - Public RelationsChapter 19 - Using Social Media And Mobile Marketing To Connect With CustomersChapter 19.1 - Understanding Social MediaChapter 19.2 - A Look At Four Important Social MediaChapter 19.3 - Integrating Social Media Into Today's Marketing StrategiesChapter 19.4 - Measuring The Results Of Social Media ProgramsChapter 19.5 - The Four: Social Media + Smartphones + Exotic AppsChapter 20 - Personal Selling And Sales ManagementChapter 20.1 - Nature Of Personal Selling And Sales ManagementChapter 20.2 - The Many Forms Of Personal SellingChapter 20.3 - The Personal Selling Process: Building RelationshipsChapter 20.4 - The Sales Management ProcessChapter 21 - Implementing Interactive And Multichannel MarketingChapter 21.1 - Creating Customer Value, Relationships, And Experiences In MarketspaceChapter 21.2 - What Consumers Buy OnlineChapter 21.3 - Why Consumers Shop And Buy OnlineChapter 21.4 - Cross-channel Consumers And Multichannel MarketingChapter 22 - Pulling Itall together: The Strategic Management ProcessChapter 22.1 - Marketing basics: Doing What Works And Allocating ResourcesChapter 22.2 - Marketing Planning Frameworks: The Research GrowthChapter 22.3 - Some Marketing Planning And Strategy LessonsChapter 22.4 - Schedule Precise Tasks, Responsibilities, And DeadlinesChapter 22.5 - Organizing For MarketingChapter 22.6 - The Evaluation Phase Of The Strategic Marketing Process
Sample Solutions for this Textbook
We offer sample solutions for Marketing homework problems. See examples below:
Explanation: The name of Company P’s very recent entry towards the mid-calorie market for the soft...Chapter 2, Problem 1AMKGiven information: Company G is the manufacturer of baby food in small and single-sized containers....Explanation: The Company AB would be applying an utilitarian ethical philosophy as it has...Explanation: The attributes of smart phone, which are considered most significant includes the...Explanation: The three various organizational markets includes the following: Reseller Industrial...Given statement: The quotas are the hidden tax of the consumers and the tariffs are more obvious one...Explanation: The merits of using telephone interview are as follows: Almost everyone had mobile...Explanation: a) Lawn mowers: Kind (powered, non-powered, sitting, gas, walking, electric, robotic),...
Explanation: The products can be generally classified into consumer products or business products...Explanation: Company C is in its maturity stage: Company C should create demand to face its...Explanation: The 4 unique essentials of services are as follows: Intangibility: Services are said to...Explanation: Price equation to calculate purchase price: Purchase price=(Final price−(Allowances and...Explanation: Given information: Company WG assumes $349, $389, and $309 are the breakeven points for...Explanation: Skimming pricing approach: The manufacturer of the digital camera may adopt the...Given information: CC Company stores chemicals at large quantities. The company blends the chemicals...Explanation: Non-store retailing includes online retailing which is becoming a convenient one for...Explanation: The issue is the miscommunication among the receiver (Person MS) and the sender (the...Explanation: Difference between competitive product and competitive intuitional advertising:...Explanation: Social media and applications for mainly for the smart phones but it do not take the...Explanation: Given statement: Person J is the representative of CS brokerage firm. He bought the...Most of the people have trust issues in online shopping. For example, invasion of privacy and credit...Explanation: PH Company starts an online marketing for its products. It came up with more innovative...Explanation: The seven design elements of PH Company are as follows: Context Content Customization...Explanation: Bottom: At the bottom of the curve, there will be a low ratio because the slope of the...
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