Marketing
Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 6.2, Problem 6.2LO
Summary Introduction

To discuss: The basic features of the organizational buying, which differs from the consumer buying.

Introduction:

An examination of groups, organizations, or individuals and all the activities in regard to the buying, utilization, and goods and service disposal is termed as consumer behavior.

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