Which of the following statements about neutral or positive messages is correct?   a. They are not appropriate for online media.     b. They may be internal or external.     c. They cover uncommon topics.     d. They typically use the indirect organizational pattern.     e. They are not important to the success of the business.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter18: Personal Selling And Sales Promotion
Section18.2: Salesforce.com Sold On Stakeholder Satisfaction
Problem 1C
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Which of the following statements about neutral or positive messages is correct?

  a. They are not appropriate for online media.  
  b. They may be internal or external.  
  c. They cover uncommon topics.  
  d. They typically use the indirect organizational pattern.  
  e. They are not important to the success of the business.  
 
 
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