Untitled document - Google Docs docs.google.com Apple BEYONCÉ'S Beehive b My Questions | bartleby ← + 88

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter10: Marketing Research
Section10.5: Technology In Marketing Research
Problem 1LO
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Self-image congruence models suggest that we choose products when their attributes match some aspect of the self. Beyonce’s Beehive fan club uses this theory of the self-concept: 

a. Looking Glass Self

b. Symbolic Self 

c. Ideal Self 

d. Real Self  

e. Extended Self

Untitled document - Google Docs
docs.google.com
Apple
BEYONCÉ'S
Beehive
b My Questions | bartleby
←
+
88
Transcribed Image Text:Untitled document - Google Docs docs.google.com Apple BEYONCÉ'S Beehive b My Questions | bartleby ← + 88
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