Which of the following is NOT a factor in the changes occurring in today's marketing communications? Question 28Answer a. Mass media no longer capture the majority of promotional budgets. b. Companies routinely invest millions of dollars in the mass media. c. Today's consumers are better informed about products and services d. Improvements in communication technologies are changing how companies and customers communicate with each other. e. Mass markets have fragmented, and marketers are shifting away from mass marketing.
Which of the following is NOT a factor in the changes occurring in today's marketing communications? Question 28Answer a. Mass media no longer capture the majority of promotional budgets. b. Companies routinely invest millions of dollars in the mass media. c. Today's consumers are better informed about products and services d. Improvements in communication technologies are changing how companies and customers communicate with each other. e. Mass markets have fragmented, and marketers are shifting away from mass marketing.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
Which of the following is NOT a factor in the changes occurring in today's marketing communications?
Question 28Answer
a.
Mass media no longer capture the majority of promotional budgets.
b.
Companies routinely invest millions of dollars in the mass media.
c.
Today's consumers are better informed about products and services
d.
Improvements in communication technologies are changing how companies and customers communicate with each other.
e.
Mass markets have fragmented, and marketers are shifting away from mass marketing.
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