Question 2: In order to grow operations and survive in the media economy, the required resources that firms compete for are: select all that apply A Audiences B Creative Talent C Advertisers D Prime Time Ratings

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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Question 2: In order to grow operations and survive in the media economy, the required resources that firms compete for are: select all that apply A Audiences B Creative Talent C Advertisers D Prime Time Ratings
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Media industry can be explained as an industry in which various organizations produces, publishes and distributes various media texts.  The media is further divided into two categories traditional media and modern media or new media.

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