Sales Force And Evaluation 4 4) Choose the best answer.Often called "field reps," these individuals work independently from an organization togenerate sales.outside sales representativescommunication expertsmobile field repssales experts

The outside sales representatives of a company refers to the employees of an organisation who plays…

Answered: 4) Choose the best answer. Often called…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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4 A firm that is marketing multimillion-dollar waste- water treatment systems to cities has been unable to sell a new type of system. This setback has occurred even though the firm’s systems are cheaper than competitive systems and meet U.S. Environmental Protection Agency (EPA) specifications. To date, the firm’s marketing efforts have been directed to city purchasing departments and the various state EPAs to get on approved bidders’ lists. Talks with city-employed personnel have indicated that the new system is very different from current systems and therefore city sanitary and sewer department engineers, directors of these two departments, and city council members are unfamiliar with the work- ings of the system. Consulting engineers, hired by cities to work on the engineering and design fea- tures of these systems and paid on a percentage of system cost, are also reluctant to favor the new sys- tem. (a) What roles do the various individuals play in the purchase process for a…
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20. Brand awareness is the user's ability to recognize and remember a brand; It is possible to measure it by tracking the sources from which the traffic comes, knowing the demographic data of the users who access the content. The tool that provides us with these data to measure is: Select one: a.Google Analytics b.feedback collection c.benchmarking d.social media listening
Prompt: In 1924, Kleenex tissue was invented as a means to remove cold cream. The product was initially backed by a series of advertisements that included endorsements from the era’s Hollywood stars, like Helen Hayes and Jean Harlow. After studying customer usage habits, however, the manufacturer (Kimberly Clark) realized that many customers were using the product as a disposable handkerchief. What strategy change should Kimberly-Clark adopt?
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Explai n why a marketing audit might be desirable, even in a well-run company.

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4) Choose the best answer. Often called "field reps," these individuals work independently from an organization to generate sales. outside sales representatives communication experts mobile field reps sales experts