BCG Matrix Product 3 4. Sales 1.25 2.25 3.5 0.6 Percent of Total Company Sales Sales of largest competitor 0.8 1.8 1.7 2.8 Relative Market Share Market Growth 16 19 15 Relative Market Share is calculated by the ratio of the business unit's Sales to that of its largest competitor. Product 1 would be 1.25 /.8 To determine the size of the circle, calculate the ratio of individual product sales to the total sales of products for all the company's products. Product 1 would be 1.25 / 11.6. 11.6 is the sum of Corporate Sales. M. 20% a Stars Question Mark 18% k 16% 14% 12% 10% Cash Cow Dog 8% 6% 4% R. 2% a e 10X 4x 2x 1x 5x .1x Relative Market Share

BCG Matrix Product 3 4. Sales 1.25 2.25 3.5 0.6 Percent of Total Company Sales Sales of largest competitor 0.8 1.8 1.7 2.8 Relative Market Share Market Growth 16 19 15 Relative Market Share is calculated by the ratio of the business unit's Sales to that of its largest competitor. Product 1 would be 1.25 /.8 To determine the size of the circle, calculate the ratio of individual product sales to the total sales of products for all the company's products. Product 1 would be 1.25 / 11.6. 11.6 is the sum of Corporate Sales. M. 20% a Stars Question Mark 18% k 16% 14% 12% 10% Cash Cow Dog 8% 6% 4% R. 2% a e 10X 4x 2x 1x 5x .1x Relative Market Share

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

100%

Complete the table and then plot the products / companies

BCG Matrix
Product
1
Sales 1.25
Percent of
Total Company
Sales
2.25
3.5
0.6
Sales of
0.8
1.8
1.7
2.8
largest
competitor
Relative
Market Share
Market Growth
16
19
5
15
Relative Market Share is calculated by the ratio of the business unit's Sales to that of its
largest competitor.
Product 1 would be 1.25 /.8
To determine the size of the circle, calculate the ratio of individual product sales to the
total sales of products for all the company's products.
11.6 is the sum of Corporate Sales.
Product 1 would be 1.25 / 11.6.
M
20%
Stars
Question Mark
a
18%
16%
e
t
14%
G
12%
10%
Cash Cow
Dog
8%
6%
4%
R
2%
a
e
10X
4x
2x
1x
.5x
1x
Relative Market Share
O Focus
E = --
s)
MacBook Pro
A
三
三
*
&
5
8.
R
Y
U
G
H.
K
L.

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