Hotel Industry Analyse the following factors and include the most appropriate/significant: – The company’s general business environment • Economic, socio-cultural, technological, environmental, political and/or legal/regulatory environment – Industry environment • Structure and nature of the industry; industry value chain; industry attractiveness; drivers of change in the industry
Hotel Industry Analyse the following factors and include the most appropriate/significant: – The company’s general business environment • Economic, socio-cultural, technological, environmental, political and/or legal/regulatory environment – Industry environment • Structure and nature of the industry; industry value chain; industry attractiveness; drivers of change in the industry
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
Hotel Industry
Analyse the following factors and include the most
appropriate/significant: – The company’s general business environment
• Economic, socio-cultural, technological,
environmental, political and/or legal/regulatory
environment – Industry environment
• Structure and nature of the industry; industry value
chain; industry attractiveness; drivers of change in the
industry
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