What methods or processes can be used to promote services and communicate value to consumers? Is there any one positioning strategy that seems most effective for services? Why or why not? Does the type of service have an impact on the positioning strategy?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter13: Services Marketing
Section: Chapter Questions
Problem 2DYMP
icon
Related questions
Question

What methods or processes can be used to promote services and communicate value to consumers? Is there any one positioning strategy that seems most effective for services? Why or why not? Does the type of service have an impact on the positioning strategy?

Expert Solution
steps

Step by step

Solved in 5 steps

Blurred answer
Knowledge Booster
Product and Service classification
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
Marketing
Marketing
Marketing
ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing