What methods or processes can be used to promote services and communicate value to consumers? Is there any one positioning strategy that seems most effective for services? Why or why not? Does the type of service have an impact on the positioning strategy?

Q: Explain the four common steps involved in identifying customers in any industry. Answer the question…

A: In order to successfully acquire a customer the companies must analyse the different steps which are…

Q: This External Environmental Factor helps shape and understanding of the customers who are being…

A: Businesses do not operate in isolation. They exist in a continuously changing environment which has…

Q: Segmentation and Target Market

A: Market segmentation is the process of recognising various components of a market in order to meet…

Q: Identify various strategies for segmenting a market, which then will be used to choose one strategy…

A: Market segmentation is a marketing strategy that involves dividing a broad target market into…

Q: Why is determining the lifetime value of a customer an important analysisfor a company to make?

A: Determining the lifetime value (LTV) of a customer is essential for companies because it offers a…

Q: You have been asked by a client company to segment the ice cream market. Use at least three…

A: Challenges associated with the market segmentation: 1. The customers are limited in each specific…

Q: Industry trends analysis for Accor hotel industry with pros and cons    Competitor analysis for…

A: The Accor hotel industry is experiencing several trends. One of the major trends is the increasing…

Q: Describe the concept of customer segmentation in CRM. How can advanced analytics and machine…

A: Please find the answer below.CUSTOMER SEGMENTATION:The practice of segmenting a company's consumers…

Q: What is a positioning grid (or perceptual map)? How would you design a positioning grid and how…

A: Positioning maps show where existing items and administrations are positioned in the market hence…

Q: How do the marketers Offer organization-wide commitment in service and after-sales support?

A: Committed customers can be referred to as those customers who steadily become committed to a…

Q: Why is geographic customer segment so important in marketing ?

A: Geographical distribution involves classifying your audience based on where they live or work. This…

Q: Discuss the concepts of market segmentation and product positioning, and explain how they are…

A: Introduction  STP marketing in full form is Segmentation, Targeting, and Positioning.  It is a…

Product and Service Classification

Classification of goods and services categorized between industry and customer goods is known as Product and Service classification. It is based on brands, quality, and quantity which companies deliver to the concerned client. Industrial goods are produced for industrial work, whereas consumer goods are produced for personal consumption by the customers. Marketing and sales need technological methods, a healthy environment, proper market strategies, marketing environment in terms of productivity and profit.