Identify various strategies for segmenting a market, which then will be used to choose one strategy for your pet supply store. List and discuss each of the strategies that can be used to develop a segmentation approach. Provide examples of each of the four strategies your pet store might use.
Identify various strategies for segmenting a market, which then will be used to choose one strategy for your pet supply store. List and discuss each of the strategies that can be used to develop a segmentation approach. Provide examples of each of the four strategies your pet store might use.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Identify various strategies for segmenting a market, which then will be used to choose one strategy for your pet supply store. List and discuss each of the strategies that can be used to develop a segmentation approach. Provide examples of each of the four strategies your pet store might use.
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