A hotel chain’s database has information on guests thatincludes demographics, number of visits, and roompreferences. Describe how the chain can use this information to develop several relationship marketing programs.How can it use a more general database to identify potentialcustomers and personalize its communications with them?

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Q: what is candlewood suites hotel marketing mission

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Q: Why is the Food Network such an important venue for many advertisers?

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Q: Propose a new selling strategy for the organization

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Q: Identify and eloborate on the four unique characteristics of services. Also detail how marketers can…

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Q: Programs designed for ustomers which is limited to any brand or service group are classified as

A: The answer to this question is Club Membership Programs.

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Service capacity

Service capacity may be understood as a volume that service can be managed while ensuring certain pre-defined quality standards and overall delivery performance. Service capacity management focuses on providing better services to clients and customers as per their demands.