As the Marketing Manager for Hearst Magazines, you're responsible for promoting a new magazine called By Invitation Only.  You're in the process of developing your online marketing strategy and you've identified your target customers, targeted these customers through selected online channels, created compelling ad/post copy, determined appropriate metrics to track performance, and done so within budget.   Have you successfully completed all of the important steps in planning an online marketing campaign?  If so, please say so.  If not, please identify the step(s) that you've missed in the plan above.

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