cial media ad campaign announcing the nex slike Snapchat and Instagram to see what y ebook page to get people talking about the c al media campaign around the hashtag #iAi

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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As the product manager for the Scion iA, you and your team are already designing the next model scheduled to be released in three years. You've set a goal to make the brand even more
appealing to teens and young adults, and you'd like to know what product features would make the iA more attractive to this target audience. How could you best use social media for this
purpose?
Develop a social media ad campaign announcing the next model's features and benefits.
Monitor sites like Snapchat and Instagram to see what younger people are saying about cars.
Create a Facebook page to get people talking about the car and the brand.
Set up a social media campaign around the hashtag #iAintDreamin to get people talking about their vision of the next model.
Transcribed Image Text:As the product manager for the Scion iA, you and your team are already designing the next model scheduled to be released in three years. You've set a goal to make the brand even more appealing to teens and young adults, and you'd like to know what product features would make the iA more attractive to this target audience. How could you best use social media for this purpose? Develop a social media ad campaign announcing the next model's features and benefits. Monitor sites like Snapchat and Instagram to see what younger people are saying about cars. Create a Facebook page to get people talking about the car and the brand. Set up a social media campaign around the hashtag #iAintDreamin to get people talking about their vision of the next model.
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