Answered: In this advertisement what market…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

In this advertisement what market segmentation is used. Please no plagiarism.

Transcribed Image Text:The image showcases a lineup of Samsung's Galaxy S22 and S22+ smartphones in four color options: black, white, green, and pink. The phones are displayed in a visually appealing fan arrangement, highlighting the sleek design and triple-lens camera system on the rear. The Samsung logo is prominently placed in the top left corner, with the model names "Galaxy S22 | S22+" on the right side of the image. This visual emphasizes both the aesthetic and technological advancements of the devices.

Expert Solution

Introduction

Market segmentation helps a company in identifying the most suitable customer segment in terms of profitability which becomes its target market. The company can then emphasize all its activities and promotions to attract that specific target customer.