Find a print advertisement from a magazine (or, alternatively, you can also find an advertisement online) and analyze the advertisement you have chosen by focusing on the following questions: Does the advertisement focus on hedonic (i.e. what the product means/emotional needs?) or utilitarian needs (i.e. what the product actually does?) of the consumer?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Find a print advertisement from a magazine (or, alternatively, you can also find an advertisement online) and analyze the advertisement you have chosen by focusing on the following questions: Does the advertisement focus on hedonic (i.e. what the product means/emotional needs?) or utilitarian needs (i.e. what the product actually does?) of the consumer?
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Experience the magic of autumn at Disneyland Resort with a series of enchanting events and attractions. This season, the park dazzles with vibrant decorations, engaging entertainment, and seasonal treats that capture the essence of fall.

**Featured Highlights:**

1. **Halloween Extravaganza**: 
   - Meet fascinating characters and enjoy interactive experiences. Get a glimpse of the spooky yet charming figure featured in a lively, green-lit performance.
   
2. **Nighttime Magic**: 
   - Take a stroll under the glowing lights with magnificent displays, including a giant Mickey Mouse pumpkin that illuminates the streets, creating a festive and inviting atmosphere.

3. **Coco Celebration**: 
   - Join colorful characters inspired by Disney-Pixar's "Coco" as they celebrate the Day of the Dead. The vibrant parade showcases lively dancers and musicians in traditional attire, all set against the backdrop of beautifully crafted decorations.

Whether you're seeking family-friendly fun, thrilling adventures, or nostalgic moments, Disneyland Resort's fall festivities promise an unforgettable experience. Come share in the joy and wonder of the season!

**Disneyland Resort - Fall Favorites Return!**
Transcribed Image Text:Welcome to the Disneyland Resort's Fall Favorites! Experience the magic of autumn at Disneyland Resort with a series of enchanting events and attractions. This season, the park dazzles with vibrant decorations, engaging entertainment, and seasonal treats that capture the essence of fall. **Featured Highlights:** 1. **Halloween Extravaganza**: - Meet fascinating characters and enjoy interactive experiences. Get a glimpse of the spooky yet charming figure featured in a lively, green-lit performance. 2. **Nighttime Magic**: - Take a stroll under the glowing lights with magnificent displays, including a giant Mickey Mouse pumpkin that illuminates the streets, creating a festive and inviting atmosphere. 3. **Coco Celebration**: - Join colorful characters inspired by Disney-Pixar's "Coco" as they celebrate the Day of the Dead. The vibrant parade showcases lively dancers and musicians in traditional attire, all set against the backdrop of beautifully crafted decorations. Whether you're seeking family-friendly fun, thrilling adventures, or nostalgic moments, Disneyland Resort's fall festivities promise an unforgettable experience. Come share in the joy and wonder of the season! **Disneyland Resort - Fall Favorites Return!**
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