Find a print advertisement from a magazine (or, alternatively, you can also find an advertisement online) and analyze the advertisement you have chosen by focusing on the following questions: Does the advertisement focus on hedonic (i.e. what the product means/emotional needs?) or utilitarian needs (i.e. what the product actually does?) of the consumer?
Find a print advertisement from a magazine (or, alternatively, you can also find an advertisement online) and analyze the advertisement you have chosen by focusing on the following questions: Does the advertisement focus on hedonic (i.e. what the product means/emotional needs?) or utilitarian needs (i.e. what the product actually does?) of the consumer?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
Find a print advertisement from a magazine (or, alternatively, you can also find an advertisement online) and analyze the advertisement you have chosen by focusing on the following questions:
Does the advertisement focus on hedonic (i.e. what the product means/emotional needs?) or utilitarian needs (i.e. what the product actually does?) of the consumer?
![Welcome to the Disneyland Resort's Fall Favorites!
Experience the magic of autumn at Disneyland Resort with a series of enchanting events and attractions. This season, the park dazzles with vibrant decorations, engaging entertainment, and seasonal treats that capture the essence of fall.
**Featured Highlights:**
1. **Halloween Extravaganza**:
- Meet fascinating characters and enjoy interactive experiences. Get a glimpse of the spooky yet charming figure featured in a lively, green-lit performance.
2. **Nighttime Magic**:
- Take a stroll under the glowing lights with magnificent displays, including a giant Mickey Mouse pumpkin that illuminates the streets, creating a festive and inviting atmosphere.
3. **Coco Celebration**:
- Join colorful characters inspired by Disney-Pixar's "Coco" as they celebrate the Day of the Dead. The vibrant parade showcases lively dancers and musicians in traditional attire, all set against the backdrop of beautifully crafted decorations.
Whether you're seeking family-friendly fun, thrilling adventures, or nostalgic moments, Disneyland Resort's fall festivities promise an unforgettable experience. Come share in the joy and wonder of the season!
**Disneyland Resort - Fall Favorites Return!**](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2F5d2e89fa-0a23-4943-8abd-142f52af10ca%2F76839e5b-3baa-4df7-971a-ff80fee2e116%2Flcpzqw_processed.jpeg&w=3840&q=75)
Transcribed Image Text:Welcome to the Disneyland Resort's Fall Favorites!
Experience the magic of autumn at Disneyland Resort with a series of enchanting events and attractions. This season, the park dazzles with vibrant decorations, engaging entertainment, and seasonal treats that capture the essence of fall.
**Featured Highlights:**
1. **Halloween Extravaganza**:
- Meet fascinating characters and enjoy interactive experiences. Get a glimpse of the spooky yet charming figure featured in a lively, green-lit performance.
2. **Nighttime Magic**:
- Take a stroll under the glowing lights with magnificent displays, including a giant Mickey Mouse pumpkin that illuminates the streets, creating a festive and inviting atmosphere.
3. **Coco Celebration**:
- Join colorful characters inspired by Disney-Pixar's "Coco" as they celebrate the Day of the Dead. The vibrant parade showcases lively dancers and musicians in traditional attire, all set against the backdrop of beautifully crafted decorations.
Whether you're seeking family-friendly fun, thrilling adventures, or nostalgic moments, Disneyland Resort's fall festivities promise an unforgettable experience. Come share in the joy and wonder of the season!
**Disneyland Resort - Fall Favorites Return!**
Expert Solution
![](/static/compass_v2/shared-icons/check-mark.png)
This question has been solved!
Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.
Step by step
Solved in 2 steps
![Blurred answer](/static/compass_v2/solution-images/blurred-answer.jpg)
Recommended textbooks for you
![Principles Of Marketing](https://www.bartleby.com/isbn_cover_images/9780134492513/9780134492513_smallCoverImage.gif)
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
![Marketing](https://www.bartleby.com/isbn_cover_images/9781259924040/9781259924040_smallCoverImage.gif)
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
![Foundations of Business (MindTap Course List)](https://www.bartleby.com/isbn_cover_images/9781337386920/9781337386920_smallCoverImage.gif)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
![Principles Of Marketing](https://www.bartleby.com/isbn_cover_images/9780134492513/9780134492513_smallCoverImage.gif)
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
![Marketing](https://www.bartleby.com/isbn_cover_images/9781259924040/9781259924040_smallCoverImage.gif)
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
![Foundations of Business (MindTap Course List)](https://www.bartleby.com/isbn_cover_images/9781337386920/9781337386920_smallCoverImage.gif)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
![Marketing: An Introduction (13th Edition)](https://www.bartleby.com/isbn_cover_images/9780134149530/9780134149530_smallCoverImage.gif)
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
![MKTG 12:STUDENT ED.-TEXT](https://www.bartleby.com/isbn_cover_images/9781337407595/9781337407595_smallCoverImage.gif)
![Contemporary Marketing](https://www.bartleby.com/isbn_cover_images/9780357033777/9780357033777_smallCoverImage.jpg)
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning