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How many buyer personas should you develop when segmenting and targeting your audience? One; enveloping all target markets No more than two to keep the target audience narrow At least three because of the broad nature of targeting As many as necessary based on the different target audiences After creating buyer personas, what should you be able to do? Create a perceptual map for your product or brand Develop content tailored for your personas Create products based on your personas Build a full marketing strategy based on your personas

How many buyer personas should you develop when segmenting and targeting your audience? One; enveloping all target markets No more than two to keep the target audience narrow At least three because of the broad nature of targeting As many as necessary based on the different target audiences After creating buyer personas, what should you be able to do? Create a perceptual map for your product or brand Develop content tailored for your personas Create products based on your personas Build a full marketing strategy based on your personas

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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How many buyer personas should you develop when segmenting and targeting your audience? One; enveloping all target markets No more than two to keep the target audience narrow At least three because of the broad nature of targeting As many as necessary based on the different target audiences
Transcribed Image Text:How many buyer personas should you develop when segmenting and targeting your audience? One; enveloping all target markets No more than two to keep the target audience narrow At least three because of the broad nature of targeting As many as necessary based on the different target audiences
After creating buyer personas, what should you be able to do? Create a perceptual map for your product or brand Develop content tailored for your personas Create products based on your personas Build a full marketing strategy based on your personas
Transcribed Image Text:After creating buyer personas, what should you be able to do? Create a perceptual map for your product or brand Develop content tailored for your personas Create products based on your personas Build a full marketing strategy based on your personas
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