How might a law mower company use segmentation for positioning purposes? AT present, the manual reel mower market is rather small but growing. What marketing mix recommendations could be used to significantly expand this market?
How might a law mower company use segmentation for positioning purposes? AT present, the manual reel mower market is rather small but growing. What marketing mix recommendations could be used to significantly expand this market?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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How might a law mower company use segmentation for positioning purposes? AT present, the manual reel mower market is rather small but growing. What marketing mix recommendations could be used to significantly expand this market? |
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