The positioning map may be used as a basis for the development of strategies to reposition the company within the perceptual marketplace to a more advantageous position. The described consumer study has been commissioned by the First United Bank (bank 2) as its management wants to develop new strategies to reposition the institution within this particular market area. Therefore, and according to the analysis of the perceptual maps, recommend alternative repositioning strategies that could be implemented by the First United Bank.
The positioning map may be used as a basis for the development of strategies to reposition the company within the perceptual marketplace to a more advantageous position. The described consumer study has been commissioned by the First United Bank (bank 2) as its management wants to develop new strategies to reposition the institution within this particular market area. Therefore, and according to the analysis of the perceptual maps, recommend alternative repositioning strategies that could be implemented by the First United Bank.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
The positioning map may be used as a basis for the development of strategies to reposition the company within the perceptual marketplace to a more advantageous position. The described consumer study has been commissioned by the First United Bank (bank 2) as its management wants to develop new strategies to reposition the institution within this particular market area. Therefore, and according to the analysis of the perceptual maps, recommend alternative repositioning strategies that could be implemented by the First United Bank.
Expert Solution
This question has been solved!
Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.
Step by step
Solved in 3 steps
Recommended textbooks for you
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning