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write about the coca cola Segmentation on your own words

write about the coca cola Segmentation on your own words

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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write about the coca cola Segmentation on your own words (without explain what Segmentation mean start deeply with coca cola Segmentation please).

 

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segmentation of coca cola

Coca cola was first invented by Dr John Pemberton in 1886. It first usually served to 8-10 people per day. But then on 1886 Asa Caddler purchased the formula from its inventor and started aggresive marketing for the product which lead to large increased in sales.  The coca cola targets every customer but has different segmentations regarding their product for its right buyers. The Coca cola company uses mostly demographic segmentation which involves age, income, gender and geographic segmentation.

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