Market segmentation divides a total market into groups of people with similar needs in order to design an effective marketing mix. Describe Tesla Automobiles marketing segmentation related to it. Why might this strategy be used?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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Market segmentation divides a total market into groups of people with similar needs in order to design an effective marketing mix.

Describe Tesla Automobiles marketing segmentation related to it. Why might this strategy be used?

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