Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
Transcribed Image Text:If a company selling household cleaners identified four market segments namely
consumers who want a multi-purpose cleaner; customers who want an anti-bacterial
cleaner; customers who wants a stain-removing cleaner and customers who wants a
nice-smelling cleaner. Which segmentation base is used by this company?
O 1) Geographic segmentation
2) Demographic segmentation
3) Behavioural segmentation
4) Psychographic segmentation
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