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Volkswagen like all car manufacturers does extensive Marketing Research.  Prior to Volkswagen discontinuing the Volkswagen Cabrio the data from the research indicated that 70% of all women drivers preferred the Volkswagen Cabrio.  Today knowing that women make about 35% of all purchases what type of segmentation approach will assist Vokswagen as they adjust and update their marketing strategy to aggressively market electric vehicles.     demographic segmentation     geographic segmentation     psychographic segmentation     product related segmentation

Volkswagen like all car manufacturers does extensive Marketing Research.  Prior to Volkswagen discontinuing the Volkswagen Cabrio the data from the research indicated that 70% of all women drivers preferred the Volkswagen Cabrio.  Today knowing that women make about 35% of all purchases what type of segmentation approach will assist Vokswagen as they adjust and update their marketing strategy to aggressively market electric vehicles.     demographic segmentation     geographic segmentation     psychographic segmentation     product related segmentation

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Volkswagen like all car manufacturers does extensive Marketing Research.  Prior to Volkswagen discontinuing the Volkswagen Cabrio the data from the research indicated that 70% of all women drivers preferred the Volkswagen Cabrio.  Today knowing that women make about 35% of all purchases what type of segmentation approach will assist Vokswagen as they adjust and update their marketing strategy to aggressively market electric vehicles.

   

demographic segmentation
   

geographic segmentation
   

psychographic segmentation
   

product related segmentation
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