Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
Problem 1SC
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Question
Write a summary of findings from the items above

Transcribed Image Text:Kylie Cosmetics Industry affinity
The Kylie Cosmetics audience is 90 times more likely to engage with
Consumer Goods
Consumer Goods
Edit
90x

Transcribed Image Text:Kylie Cosmetics Property comparison
The top affinity is within Kylie Cosmetics, where the ULTA Beauty audience are 113 times more likely to engage.
ULTA Beauty
Consumer Goods
Ranked by O
113x
Edit
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