When Pampers the global diaper brand target mothers-to-be who will turn into customers of infant products and services. The company is segmenting consumers on the basis of O Psychographics O Benefits O Age O User status
When Pampers the global diaper brand target mothers-to-be who will turn into customers of infant products and services. The company is segmenting consumers on the basis of O Psychographics O Benefits O Age O User status
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Transcribed Image Text:When Pampers the global diaper brand target mothers-to-be who will
turn into customers of infant products and services. The company is
segmenting consumers on the basis of
O Psychographics
O Benefits
O Age
O User status
General Motors, a leading American mnultinational automaker, sells cars
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