Which of the following would most likely benefit from being categorized as segmentation by product usage? Protection services Fast food restaurant Silicon Valley Dairy farmers.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Which of the following would most likely benefit from being categorized as segmentation by product usage?

 

Protection services

 

Fast food restaurant

 

Silicon Valley

 

Dairy farmers.

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