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Descriptive research is undertaken to collect data to examine the characteristics of consumers and or markets. What are the fundamental types of questions addressed by descriptive research and the different types of descriptive research?

Descriptive research is undertaken to collect data to examine the characteristics of consumers and or markets. What are the fundamental types of questions addressed by descriptive research and the different types of descriptive research?

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Descriptive research is undertaken to collect data to examine the characteristics of consumers and or markets. What are the fundamental types of questions addressed by descriptive research and the different types of descriptive research?
Transcribed Image Text:Descriptive research is undertaken to collect data to examine the characteristics of consumers and or markets. What are the fundamental types of questions addressed by descriptive research and the different types of descriptive research?
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