Answered: A car manufacturer, located in…

A car manufacturer, located in Australia, wants to find suitable segments for its new small car. Which segmentation variables do you recommend them to use and why?

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter6: Target Markets: Segmentation And Evaluation

Section: Chapter Questions

Problem 2DYMP

See similar textbooks

Related questions

Q: A manufacturer of wax for snow skis must offer different versions of its product so that it will…

A: Marketing segmentation is a method of splitting the market into groups that shares the same…

Q: Clarify in details how Metro Market can predict your behavior in buying cheese product from your…

A: Companies use various analysis techniques to predict customers ' behavior. Companies frame their…

Q: What are good elements to use when determining segments? Why is it important to understand consumer…

A: INTRODUCTION - Segmenting a market involves dividing a target market into smaller groups of…

Q: Solve this question with steps please. Which product or brand are mass -marketed and which of them…

A: Let us first understand the terms used in the given question which are namely, Mass-Marketing and…

Q: What types of products would you use demographic segmentation for?How about psychographic…

A: The market segmentation process ensures that the companies identify target markets who are most…

Q: How would you contrast demographic and behavioral segment schemes? Which one(s) do you think would…

A: In market segmentation, consumers are identified as groups in order to present specific products or…

Q: company has defined its market segments, it can entre only one segment Select one: True False

A: An organization offers its products in a marketplace where people purchase the products and services…

Q: Do the male and female members of the segments have differing requirements of the distribution…

A: Introduction:- The movement of commerce between a manufacturing and a customer is referred to as a…

Q: Opera Philadelphia tries to target young people who like to go to concerts. Which segmentation is…

A: Market segmentation refers to the practice of identifying groups with similar characteristics so…

Q: TRUE/FALSE Demographic segmentation divides a market according to the activities, interests, and…

A: Market segmentation refers to the classification of individuals into different groups according to…

Q: What is the other name of cross-market segmentation ?

A: Market segmentation refers to divide the whole market into a small homogenous group, which has…

Q: Not all segmentation schemes are useful. To be useful, market segments must rate favorably on…

A: Market segment process is a Business tactic to bifurcate the population consisting of similar…

Q: Discuss the concept ‘Market segmentation’, including the types of segments.

A: Marketing can be defined as a field of business studies which deals with how a company makes its…

Q: )A mobile phone company that targets people who frequently holiday in remote parts of the world…

A: Psychographic Segment - Psychographic division is the method by which advertisers figure out how to…

Q: CHOOSE ONE OF THE VALS SEGMENTS AS A POTENTIAL TARGET MARKET FOR EACH OF THE FOLLOWING OFFERING AND…

A: VALS stands for "Values, Attitudes, and Lifestyles," and the framework divides the population into…

Q: List the steps involved in segmenting markets?

A: Market segmentation, selection of appropriate target markets, and appropriate and competitive…

Q: Which of the following would most likely benefit from being categorized as segmentation by product…

A: Product usage segmentation is a marketing strategy that involves categorising customers based on…

Q: A male oriented jeans manufacturer is interested in designing and marketing jeans exclusively…

A: If a male-oriented jeans manufacturer is interested in designing and marketing jeans exclusively…

Q: Create a segment type of a target market by describing them in terms of demographic, geographic,…

A: At its center, market division is the act of isolating your objective market into receptive…

Q: Define the term Geodemographic segmentation?

A: Market segmentation- It is the process of grouping the market into common groups that share mutual…

Q: Give a clear identification and description of the different ways your chosen market is/can be…

A: Market segmentation is the process of dividing a larger market into smaller groups of consumers with…

Q: By dividing its market according to this specific type of market segmentation McDonald's may offer a…

A: No two customers are identical and it is not an easy task for a business to satisfy the needs and…

Question

A car manufacturer, located in Australia, wants to find suitable segments for its new small car. Which segmentation variables do you recommend them to use and why?

Expert Solution

Step 1

A process is divided into Segments. The chunks that a program is divided into which are not necessarily all of the same sizes are called segments. Segmentation means to divide the marketplace into parts, or segments, which are profitable, actionable, accessible, and definable and have growth potential.

Step by step

Solved in 2 steps

Knowledge Booster

Learn more about

Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, operations-management and related others by exploring similar questions and additional content below.

Similar questions

After a company has defined its market segments, it can entre only one segment Select one: True False
Create a segment type of a target market by describing them in terms of demographic, geographic, psychographic, and behavorial characteristics.
Q)A mobile phone company that targets people who frequently holiday in remote parts of the world belongs to which marketing segmentation?
Do the male and female members of the segments have differing requirements of the distribution system? Do working couples, single individuals, or single parents within the segment have unique needs relating to product distribution?
A manufacturer of wax for snow skis must offer different versions of its product so that it will work in areas where the snow tends to be wet and heavy, in regions where the snow is hard-packed, and in places where the snow is fine powder. These modifications in response to regional differences are referred to as using what segmentation approach? geographic segmentation demographic segmentation product related segmentation psychographic segmentation
How would you contrast demographic and behavioral segment schemes? Which one(s) do you think would be most effective for marketers trying to sell to you? Is it the demographic or behavioral segment?
Helpppp
CHOOSE ONE OF THE VALS SEGMENTS AS A POTENTIAL TARGET MARKET FOR EACH OF THE FOLLOWING OFFERING AND EXPLAIN YOUR CHOICES: SUV AND NEW SMART PHONE
Which of the following would most likely benefit from being categorized as segmentation by product usage? Protection services Fast food restaurant Silicon Valley Dairy farmers.
To be useful, a segmentation scheme must produce segments that meet four basic criteria.What are they?
By dividing its market according to this specific type of market segmentation McDonald's may offer a variety of breakfast options of Spam and rice in Hawaii, tacos in Arizona, and lobster rolls in Massachusetts. What type of market segmentation is McDonald's utilizing? Psychographic segmentation Geographic segmentation Behavioral segmentation Demographic segmentation
Not all segmentation schemes are useful. To be useful, market segments must rate favorably on certain key criteria. Explain