OT Market Segmentation Geographic Nations, regions, states, countries, cities Age, gender, family size, family life cycle, income, occupation, education, religion, race, generation, and nationality Demographic Psychographic Social class, lifestyle, or personality traits Knowledge, alliludes, uses, or responses to a product Behavloral Kotle S Aratronge Consumer Markets

OT Market Segmentation Geographic Nations, regions, states, countries, cities Age, gender, family size, family life cycle, income, occupation, education, religion, race, generation, and nationality Demographic Psychographic Social class, lifestyle, or personality traits Knowledge, alliludes, uses, or responses to a product Behavloral Kotle S Aratronge Consumer Markets

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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