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Question 1 a) Explain the concepts of a marketing mix and why companies must alter their marketing mix? b) Use examples to show how company changes its marketing mix to adjust the uncontrollable external environment.

Question 1 a) Explain the concepts of a marketing mix and why companies must alter their marketing mix? b) Use examples to show how company changes its marketing mix to adjust the uncontrollable external environment.

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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s Help Last edit was seconds ago 11 BIUA 1 Question 1 a) Explain the concepts of a marketing mix and why companies must alter their marketing mix? b) Use examples to show how company changes its marketing mix to adjust the uncontrollable external environment. MAR 11 tv MacBook Air
Transcribed Image Text:s Help Last edit was seconds ago 11 BIUA 1 Question 1 a) Explain the concepts of a marketing mix and why companies must alter their marketing mix? b) Use examples to show how company changes its marketing mix to adjust the uncontrollable external environment. MAR 11 tv MacBook Air
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