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Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Consider Oreos brand.  What strategies have allowed it to be so successful globally?  Explain fully and with detail.  Use bullet points.

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Step 1

Talking about the Oreos brand then, this brand is known for its best quality biscuits made by it. The high quality products that are sold at a competitive rate in the market will help the brand in achieving success in a short while. The brand is exploring the unidentified markets of business and giving the new customers a chance to experience quality products at lower price. 

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