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1. There are four bases for segmentation: geographic, demographic, psychographic, and behavioral. What are Apple's current segmentation strategies? (Show your rationale) 2. There are four different target marketing strategies: Mass Marketing, Differentiated Marketing, Niche Marketing, and Micro-Marketing. What are Apple's current targeting strategies? (Show your rationale)

1. There are four bases for segmentation: geographic, demographic, psychographic, and behavioral. What are Apple's current segmentation strategies? (Show your rationale) 2. There are four different target marketing strategies: Mass Marketing, Differentiated Marketing, Niche Marketing, and Micro-Marketing. What are Apple's current targeting strategies? (Show your rationale)

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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**What is Apple’s segmenting and targeting strategy?** **Bases for segmentation** | **Variables** - **Geographic:** countries, regions, city sizes, weather, neighbourhoods... - **Demographic:** age, gender, income, religion, education, occupation, race... - **Psychographic:** personality, lifestyle, social class... - **Behavioural/product-usage:** benefits sought, usage rate, loyalty level... **Targeting Strategy** - Mass Marketing? - Differentiated Marketing? - Niche Marketing? - Micro Marketing?
Transcribed Image Text:**What is Apple’s segmenting and targeting strategy?** **Bases for segmentation** | **Variables** - **Geographic:** countries, regions, city sizes, weather, neighbourhoods... - **Demographic:** age, gender, income, religion, education, occupation, race... - **Psychographic:** personality, lifestyle, social class... - **Behavioural/product-usage:** benefits sought, usage rate, loyalty level... **Targeting Strategy** - Mass Marketing? - Differentiated Marketing? - Niche Marketing? - Micro Marketing?
**Guideline** *Answer these two questions:* 1. There are four bases for segmentation: geographic, demographic, psychographic, and behavioral. **What are Apple's current segmentation strategies? (Show your rationale)** 2. There are four different target marketing strategies: Mass Marketing, Differentiated Marketing, Niche Marketing, and Micro-Marketing. **What are Apple's current targeting strategies? (Show your rationale)**
Transcribed Image Text:**Guideline** *Answer these two questions:* 1. There are four bases for segmentation: geographic, demographic, psychographic, and behavioral. **What are Apple's current segmentation strategies? (Show your rationale)** 2. There are four different target marketing strategies: Mass Marketing, Differentiated Marketing, Niche Marketing, and Micro-Marketing. **What are Apple's current targeting strategies? (Show your rationale)**
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