The group of people toward whom a firm directs its marketing efforts is known as

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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35 The group of people toward whom a firm directs its marketing efforts is known as its target market. home market consumer market. captive market. strategic market. Choose one from above
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Marketing is a process of promoting and distributing products and services to potential customers and attracting them with the company’s offering and how they can get benefited from the product use. The purpose of marketing is to analyze and research to ideal customer interest at all times.

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