6) What does VALS (Values, Attitudes, and Lifestyles) segmentation aim to understand about consumers?* OA) Their willingness to pay a premium for products OB) Their personality traits and values OC) Their purchasing history and brand loyalty O D) Their geographic location and cultural background
6) What does VALS (Values, Attitudes, and Lifestyles) segmentation aim to understand about consumers?* OA) Their willingness to pay a premium for products OB) Their personality traits and values OC) Their purchasing history and brand loyalty O D) Their geographic location and cultural background
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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6) What does VALS (Values, Attitudes, and Lifestyles) segmentation aim to understand about consumers?* OA) Their willingness to pay a premium for products OB) Their personality traits and values OC) Their purchasing history and brand loyalty O D) Their geographic location and cultural background
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