Explain the factors that affect the amount of time and effort a consumermight take when choosing an oral surgeon to get his or her wisdomteeth removed. How would your answer change if the consumer werelooking for a dentist to get a cleaning? How should the office managerfor a dental practice use this information?

Explain the factors that affect the amount of time and effort a consumermight take when choosing an oral surgeon to get his or her wisdomteeth removed. How would your answer change if the consumer werelooking for a dentist to get a cleaning? How should the office managerfor a dental practice use this information?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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