Answer the following questions in relation to that product:
Aquaphor Baby Healing Ointment
Questions
(1) Describe the product that you have chosen
(2) Comment on the information provided on label (Informational or promotional)
(3) Based on how the product was displayed, what position do you believe it command in the market place (premium, discount, basic etc.)
(4) How does the price of the product compare to the prices of the other products in the category? Is it premium, on par, discount etc.)?
(5) Who is the product targeted to? Who is the target audience?
(6) What consumer need does the product satisfy
(7) Based on the image of the product portrayed in its advertising, does the package support its image and price? Explain
(8) What marketing activities are used to promote the product in the store or otherwise
(9) What marketing activities are used otherwise to promote the product generally?
(10) Based on the information you have collected and your observation, state what are the 4 P’s of this product
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