you’re asked to compare and contrast your samples. You can comment if they are particularly good to attract target consumers or how they are different from each other to stand out from the competition. Maybe they offer additional healthy ingredients or better quality. For some products, it may only be different design or nicer packaging. FeatureProduct nameManufacturerPriceSizeWeightPackagingProduct descriptionFlavourCountry of manufactureTarget marketUSPPromotion offerDAIRY FARM(T) Dairy Farm-VANILLADADE DANESSOF CREAM牛奶公司Vanilla Flavour Ice CreamNESTLÉ$9Ice-cream cup150mlPlastic cartonVanilla Ice CreamVanillaHONG KONGChildren/Teenagers1$14/2pcsGODIVACR2GODIVADAS?AMarket ResearchVanilla Flavoured InfusedIce CreamGODIVA$55Ice-cream cup100mlRecycled paper cartonPremium vanilla ice creamVanillaFRANCEHigh spending power1NoHÄAGEN-DAZSHäagen-DazsVANILLAVanilla Ice CreamHÄAGEN-DAZS$32Ice-cream cup100mlRecycled paper cartonSmooth vanilla ice creamVanillaSWITZERLANDChildren/TeenagersOnly used the high qualityand carefully selectedingredientsNoMILK TOPMILK TOPMILK TOPREBORN2157MILK TOP$28Premium vanilla Ice Cream Vanilla Dream Ice CreamIce-cream cup120mlRecycled paper cartonHokkaido milk ice creamVanillaJAPANChildren/TeenagersFree from preservatives andadditives and used freshfruit and ingredientsNoMÖVENPICKMOVENPICKVANILLA DREAMNESTLÉ$33Ice-cream cup100mlPlastic cartonRecyclable useVanillaSWITZERLANDChildren/TeenagersUsed the pure and naturalingredients to provide apleasurable indulgenceNo

Answered: you’re asked to compare and contrast…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Related questions

Question

you’re asked to compare and contrast your samples. You can comment if they are particularly good to attract target consumers or how they are different from each other to stand out from the competition. Maybe they offer additional healthy ingredients or better quality. For some products, it may only be different design or nicer packaging.

Feature
Product name
Manufacturer
Price
Size
Weight
Packaging
Product description
Flavour
Country of manufacture
Target market
USP
Promotion offer
DAIRY FARM
(T) Dairy Farm-
VANILLA
DADE DA
NESS
OF CREAM
牛奶公司
Vanilla Flavour Ice Cream
NESTLÉ
$9
Ice-cream cup
150ml
Plastic carton
Vanilla Ice Cream
Vanilla
HONG KONG
Children/Teenagers
1
$14/2pcs
GODIVA
CR
2
GODIVA
DAS?
A
Market Research
Vanilla Flavoured Infused
Ice Cream
GODIVA
$55
Ice-cream cup
100ml
Recycled paper carton
Premium vanilla ice cream
Vanilla
FRANCE
High spending power
1
No
HÄAGEN-DAZS
Häagen-Dazs
VANILLA
Vanilla Ice Cream
HÄAGEN-DAZS
$32
Ice-cream cup
100ml
Recycled paper carton
Smooth vanilla ice cream
Vanilla
SWITZERLAND
Children/Teenagers
Only used the high quality
and carefully selected
ingredients
No
MILK TOP
MILK TOP
MILK TOP
REBORN
2157
MILK TOP
$28
Premium vanilla Ice Cream Vanilla Dream Ice Cream
Ice-cream cup
120ml
Recycled paper carton
Hokkaido milk ice cream
Vanilla
JAPAN
Children/Teenagers
Free from preservatives and
additives and used fresh
fruit and ingredients
No
MÖVENPICK
MOVENPICK
VANILLA DREAM
NESTLÉ
$33
Ice-cream cup
100ml
Plastic carton
Recyclable use
Vanilla
SWITZERLAND
Children/Teenagers
Used the pure and natural
ingredients to provide a
pleasurable indulgence
No

Expert Solution

Step 1

A product is a mix of both tangible and intangible attributes that satisfy the needs and wants of customers. Product characteristics are attributes that include size, shape, weight, color, quality, etc., Here, different ice cream brands are offering their products with their own unique aspects based on either of the 4 key marketing mix elements (Product, Price, Place, Promotion).