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Food manufacturers often set up tables in supermarkets andoffer free samples to shoppers, along with coupons for thepromoted items. Sometimes restaurants offer free coffee ordrink refills. What other products might lend themselves tosampling? Make a list. Pick one of the items and come up witha sampling plan for it. Where and when would you sample? Towhom would you offer samples?

Food manufacturers often set up tables in supermarkets andoffer free samples to shoppers, along with coupons for thepromoted items. Sometimes restaurants offer free coffee ordrink refills. What other products might lend themselves tosampling? Make a list. Pick one of the items and come up witha sampling plan for it. Where and when would you sample? Towhom would you offer samples?

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Food manufacturers often set up tables in supermarkets and
offer free samples to shoppers, along with coupons for the
promoted items. Sometimes restaurants offer free coffee or
drink refills. What other products might lend themselves to
sampling? Make a list. Pick one of the items and come up with
a sampling plan for it. Where and when would you sample? To
whom would you offer samples?

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