The table below provides switching probabilities between the leading brands in the disposable plate category based on the purchase diaries of 1000 HH’s.Which brand has the most loyal customers? BrandsDixie Light (13.5%)Dixie (6%)Dixie Ultra (14.4%)Bare (23%)Hefty (4%)Solo (8.6%)Store Brand (30.5 %)Period 1 Dixie Light0.240.010.020.40.020.010.3 Dixie0.030.50.0200.4500 Dixie Ultra00.020.6500.030.30 Bare0.260.030.010.4000.3 Hefty00.40.050.050.500 Solo00.020.40.010.030.550 Store Brand0.250.0400.30.0100.4 Which brand is most likely to lose customers (i.e., market share) over time?The market shares of each brand in Period 2 are shown in parentheses () in the table above. Estimate the market share that the Store Brand will realized in Period 3?Which brands compete more fiercely against each other? That is, which brands are in direct competition? Use the space below to cluster the brands according to their competitive intensity. Use as many clusters as necessary.

Switching activity is the estimation of changes in sign qualities. It has two sections: likelihood and switches thickness. The likelihood in this setting is the probability that a sign will have the rationale worth of '1'. Switching activity data is acquired from computerized simulation(s) of the plan.a.) Out of all Bare -has the most loyal customers getting the highest percentage in sales b.) Hefty- is the brand that most likely to lose customers since it has the lowest sales percentage c.)The store-brand would realize a gradual increase in sales in Period 3. d.) d.1: The brands which compete fiercely against each other are: Dixie Light(13.5%) Dixie Ultra(14.4%) d.2: The brands which are in direct competition are: Hefty (4%) Dixie(6%) Solo (8.6%)

Answered: The table below provides switching…

Practical Management Science

6th Edition

ISBN:9781337406659

Author:WINSTON, Wayne L.

Publisher:WINSTON, Wayne L.

Chapter2: Introduction To Spreadsheet Modeling

Section: Chapter Questions

Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...

See similar textbooks

Related questions

Question

The table below provides switching probabilities between the leading brands in the disposable plate category based on the purchase diaries of 1000 HH’s.

Which brand has the most loyal customers?

	Brands	Dixie Light (13.5%)	Dixie (6%)	Dixie Ultra (14.4%)	Bare (23%)	Hefty (4%)	Solo (8.6%)	Store Brand (30.5 %)
Period 1	Dixie Light	0.24	0.01	0.02	0.4	0.02	0.01	0.3
	Dixie	0.03	0.5	0.02	0	0.45	0	0
	Dixie Ultra	0	0.02	0.65	0	0.03	0.3	0
	Bare	0.26	0.03	0.01	0.4	0	0	0.3
	Hefty	0	0.4	0.05	0.05	0.5	0	0
	Solo	0	0.02	0.4	0.01	0.03	0.55	0
	Store Brand	0.25	0.04	0	0.3	0.01	0	0.4

Which brand is most likely to lose customers (i.e., market share) over time?
The market shares of each brand in Period 2 are shown in parentheses () in the table above. Estimate the market share that the Store Brand will realized in Period 3?
Which brands compete more fiercely against each other? That is, which brands are in direct competition? Use the space below to cluster the brands according to their competitive intensity. Use as many clusters as necessary.

Expert Solution