Distinguish nonfamily household family from family household. Give an exam of a product mainly used in a nonfamily household and another example of a product mainly used in a family household.

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Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Distinguish nonfamily household family from family household. Give an exam of a product mainly used in a nonfamily household and another example of a product mainly used in a family household.

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INTRODUCTION -

Households are defined as a group of people who live together and share expenses, responsibilities, and resources. The composition of households has been changing over time, and with that, the definition of a family has been evolving as well. Traditionally, family households are composed of a married couple and their children. However, nonfamily households are becoming increasingly common.

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