Are you able to now recognize why a consumer would be confused if he/she was just told, "Use floss every day and brush morning and night?"

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Are you able to now recognize why a consumer would be confused if he/she was just told, "Use floss every day and brush morning and night?"

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Step 1: Introduction

Flossing and brushing are necessary for optimal oral health, yet many consumers are perplexed by the instructions provided. This perplexity can lead to irregular dental hygiene behaviors, increasing the risk of cavities, gum disease, and other oral health issues.



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