Does plant based company labels such as “veggie burger, soy milk, or cauliflower rice” confuses consumers ?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Does plant based company labels such as “veggie burger, soy milk, or cauliflower rice” confuses consumers ?
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Step 1 Introduction

Plant based companies refers to those companies which provides product which are plant based, such as, soy, rice, oat, almond, and coconut based beverages, frozen desserts, and meat alternatives. The top companies/ brands which provide plan based foods are Lima, Natumi, Linda, Dream, Joya, WestSoy, Yves Veggie Cuisins, and Formatio. 

The shift towards plant-based foods has been transcendently driven by variables like the rising prejudice for animal protein among customers, the developing veggie lover populace, and the rising number of adventure interests in plant-based food organizations. Likewise, the rising number of examination and advancement and new item dispatches by plant and protein elective producers and arising economies, like Asia-Pacific, Latin America, and the Center East and Africa, are supposed to set out worthwhile open doors for players working in this market. 

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