Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
Why BPM?
Expert Solution

Step 1
Talking about the business process management then,it is a process in which business is told to manage its operations effectively in order to achieve its objectives on time. It willing help the organisation in aligning the business objectives on track so that business will achieve its swt goals. It helps thw business in understanding the customers needs and wants so thag business will design its people what is being liked and demanded by the customers.
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