Visit the website http://www.strategicbusinessinsights.com/vals/presurvey.shtml and take the VALS™ (Values and Life Styles) survey. As you will see, VALS™ is a marketing and consulting tool that helps businesses worldwide develop and execute more effective strategies by categorizing people and ultimately target markets -into 1 of 8 different VALS™ types. VALS™ uses psychology to analyze the dynamics underlying consumer preferences and choices, reflecting a real-world pattern that explains the relationship between personality traits and consumer behavior. - Please take the survey (which includes just over 40 questions and takes only minutes to complete). YOU WILL HAVE TO ENTER AN E-MAIL ADDRESS TO TAKE THE SURVEY! I have entered my e-mail in the past without a problem. You will have the results immediately after completing the survey. Once you have the results, please do the following: Compose a short paper (1-2 pages, typed and double spaced) telling me the following: List what your PRIMARY and SECONDARY VALS™ -types were. For the following questions, you will only look at your PRIMARY VALS™ -type, please do not discuss your SECONDARY VALS™ -type: - Do you agree or disagree with your PRIMARY VALS™ -type assessment? Why? Make sure to read the description of that VALS™ -type and react to it. You need to give at least 2 SPECIFIC EXAMPLES from your own life that prove or disprove the results. - Whether, o agree or disagree with your PRIMARY VALS™-type, give a specific brand name product or service that viou would suggest should be marketed to the PRIMARY VALS™-type that you were given. Why ng into detail, using the information about that VALS™ type to support your answer)?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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http://www.strategicbusinessinsights.com/vals/presurvey.shtml Plz look and do it correctly plz

Transcribed Image Text:Visit the website http://www.strategicbusinessinsights.com/vals/presurvey.shtml and take the VALS™ (Values and Life Styles) survey. As you will see, VALS™ is a marketing and consulting tool that helps businesses worldwide develop and execute more effective strategies by categorizing people and ultimately target markets -into 1 of 8 different VALS™ types. VALS™ uses psychology to analyze the dynamics underlying consumer preferences and choices, reflecting a real-world pattern that explains the relationship between personality traits and consumer behavior. - Please take the survey (which includes just over 40 questions and takes only minutes to complete). YOU WILL HAVE TO ENTER AN E-MAIL ADDRESS TO TAKE THE SURVEY! I have entered my e-mail in the past without a problem. You will have the results immediately after completing the survey. Once you have the results, please do the following: Compose a short paper (1-2 pages, typed and double spaced) telling me the following: List what your PRIMARY and SECONDARY VALS™ -types were. For the following questions, you will only look at your PRIMARY VALS™ -type, please do not discuss your SECONDARY VALS™" -type= - Do you scree or disagree with your PRIMARY VALS™ -type assessment? Why? Make sure to read the description of that MALS™ -type and react to it. You need to give at least 2 SPECIFIC EXAMPLES from your own life that prove or disprove the results. Whether u agree or disagree with your PRIMARY VALS-type, give a specific brand name product.or service that ou would suggest should be marketed to the PRIMARY VALS™-type that you were given. Why co into acted using the information about that VALS™ type to support your answer?

Transcribed Image Text:product or service that you would suggest should be marketed to the PRIM that you were given. Why (go into detail using the information about that " support your answer)? MKtG 1010 VALS Survey Rubric Criteria Contains PRIMARY and SECONDARY VALS Types and agrees or disagrees with PRIMARY VALS Type results. Supports agreement or disagreement with Primary VALS Type with 2 different, detailed personal examples Suggests appropriate brand name or product to target Primary VALS Type Discusses why chosen brand name/product should be targeted towards Primary VALS Туре.

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