Conduct a SWOT analysis of Amazon corporation. Internal Environment1) Finance2) Employees3) Market Share4) Product Line and Mix5) Intellectual Property6) Locations/distribution7) Brand8) Corporate Culture9) Any other organizational resourcesExternal Environment(1) Competitor Analysis (list all major and conduct analysis of one major competitor)(2) Technological (3) Political(4) Legal(5) Economical(6) Social / CulturalNotes: Think critically; provide the reason / why the strength, weakness, opportunity and threat is relevant.

Jeff Bezos established the Amazon Corporation in 1994, and it has since developed into one of the…

Answered: Conduct a SWOT analysis of Amazon…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Conduct a SWOT analysis of Amazon corporation.

Internal Environment

1) Finance
2) Employees
3) Market Share
4) Product Line and Mix
5) Intellectual Property
6) Locations/distribution
7) Brand
8) Corporate Culture
9) Any other organizational resources

External Environment

(1) Competitor Analysis (list all major and conduct analysis of one major competitor)
(2) Technological
(3) Political
(4) Legal
(5) Economical
(6) Social / Cultural

Notes: Think critically; provide the reason / why the strength, weakness, opportunity and threat is relevant.

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