a) The importance of the priority order of the steps in the screening process.b) The reasons for participating in a trade showc) What is cluster analysis and why is it used.d) The importance of regional or ethnic subcultures in evaluating competitive forces.
a) The importance of the priority order of the steps in the screening process.b) The reasons for participating in a trade showc) What is cluster analysis and why is it used.d) The importance of regional or ethnic subcultures in evaluating competitive forces.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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a) The importance of the priority
order of the steps in the screening process.b)
The reasons for participating in a trade showc)
What is cluster analysis and why is it used.d)
The importance of regional or ethnic subcultures in evaluating competitive
forces.
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