Which of these companies does not use a niche' targeting strategy? O a. Al Sharaf Golf Equipment manufactures golf clubs only for professional golfers. O b. North Face clothing company provides suitable clothing for adventure-loving people only. Oc. Al Saifi Jewelry Company makes the most expensive jewelry for the rich market segment only. O d. Volvo makes cars for multiple market segments that demand safety, economy and quality. A clothing company sells clothes based on the age groups and gender of their customers. This company uses. segmentation in dividing the market. O a. geographic O b. demographic O c. behavioral O d. psychographic
Which of these companies does not use a niche' targeting strategy? O a. Al Sharaf Golf Equipment manufactures golf clubs only for professional golfers. O b. North Face clothing company provides suitable clothing for adventure-loving people only. Oc. Al Saifi Jewelry Company makes the most expensive jewelry for the rich market segment only. O d. Volvo makes cars for multiple market segments that demand safety, economy and quality. A clothing company sells clothes based on the age groups and gender of their customers. This company uses. segmentation in dividing the market. O a. geographic O b. demographic O c. behavioral O d. psychographic
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Transcribed Image Text:Which of these companies does not use a niche' targeting strategy?
O a. Al Sharaf Golf Equipment manufactures golf clubs only for
professional golfers.
b. North Face clothing company provides suitable clothing for
adventure-loving people only.
O c. Al Saifi Jewelry Company makes the most expensive jewelry
for the rich market segment only.
O d. Volvo makes cars for multiple market segments that
demand safety, economy and quality.
A clothing company sells clothes based on the age groups and
gender of their customers. This company uses
segmentation in dividing the market.
O a. geographic
O b. demographic
O c. behavioral
O d. psychographic
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