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Why do companies segment their markets What are the different ways in which markets can be segments Can you cite examples from local companies in your community of segmentation, targeting position strategies?

Why do companies segment their markets What are the different ways in which markets can be segments Can you cite examples from local companies in your community of segmentation, targeting position strategies?

Contemporary Marketing
Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter9: Market Segmentation, Targeting, And Positioning
Section9.9: Classifying Segmentation Variables
Problem 1LO
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  • Why do companies segment their markets 
  • What are the different ways in which markets can be segments
  • Can you cite examples from local companies in your community of segmentation, targeting position strategies? 

 

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