O d. Volvo makes cars for many market segments that demand safety, economy and quality

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Q47
Which of these companies DOES NOT use a niche'
targeting strategy?
a. North Face clothing company provides
suitable clothing for adventure-loving
people only
O b. Al Saifi Jewelry Company makes the most
expensive jewelry for the rich market
segment only
O c. Al Sharaf Golf Equipment manufactures golf
clubs only for professional golfers
O d. Volvo makes cars for many market
segments that demand safety, economy and
quality
Transcribed Image Text:Which of these companies DOES NOT use a niche' targeting strategy? a. North Face clothing company provides suitable clothing for adventure-loving people only O b. Al Saifi Jewelry Company makes the most expensive jewelry for the rich market segment only O c. Al Sharaf Golf Equipment manufactures golf clubs only for professional golfers O d. Volvo makes cars for many market segments that demand safety, economy and quality
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