List at least three different segmentation options within each of the four broad segmentation categories: geographic, demographic, psychographic and behavioral. Do this for both of the products. Prodcuts are vehicles (Kia Sedona and Porsche 911 Turbo) PRODUCT 1: Kia Sedona Geographic  Item 1  Item 2  Item 3 Demographic  Item 1  Item 2  Item 3 Psychographic  Item 1  Item 2  Item 3 Behavioral  Item 1  Item 2  Item 3 PRODUCT 2:Porsche 911 Turbo Geographic  Item 1  Item 2  Item 3 Demographic  Item 1  Item 2  Item 3 Psychographic  Item 1  Item 2  Item 3 Behavioral  Item 1  Item 2  Item 3

List at least three different segmentation options within each of the four broad segmentation categories: geographic, demographic, psychographic and behavioral. Do this for both of the products. Prodcuts are vehicles (Kia Sedona and Porsche 911 Turbo) PRODUCT 1: Kia Sedona Geographic  Item 1  Item 2  Item 3 Demographic  Item 1  Item 2  Item 3 Psychographic  Item 1  Item 2  Item 3 Behavioral  Item 1  Item 2  Item 3 PRODUCT 2:Porsche 911 Turbo Geographic  Item 1  Item 2  Item 3 Demographic  Item 1  Item 2  Item 3 Psychographic  Item 1  Item 2  Item 3 Behavioral  Item 1  Item 2  Item 3

Contemporary Marketing

18th Edition

ISBN:9780357033777

Author:Louis E. Boone, David L. Kurtz

Publisher:Louis E. Boone, David L. Kurtz

Chapter9: Market Segmentation, Targeting, And Positioning

Section9.9: Classifying Segmentation Variables

Problem 1LO

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